Hello, I'm Adam Perfect, a designer and photographer based in London.
I'm currently Head of Design for Funding Circle, the world's leading marketplace focused on small business finance.
I've been designing and building websites for nearly two decades (since 1998!). I started early, while still at school—designing a couple of popular video game community sites (Haloplayers and Breedplayers)—then designing and developing my own web apps, including InfinityBoard—forum software I created and sold to a small but loyal customer base in the early noughties.
I studied software engineering at Durham University, focusing on artificial intelligence (pathfinding for computer games). Through running Haloplayers and Breedplayers I got in touch with Brat Designs, a game studio based in Teesside, about work experience and ended up having two summer stints working for them as lead level scripter on the first person shooter, BREED.
After uni I worked for a couple of web agencies in the North East of England before, in late 2006, I moved to London to work for a startup called Gottabet which later became bragster (and sold after I left to become the now-shuttered Guinness World Records Challengers).
At the end of 2008 I co-founded Made with Chopsticks, working on a mix of consultancy and in-house projects, including consulting as a designer at Gumtree.
In 2012 I joined Funding Circle as the company's first designer and have built up a global design and UX team as Funding Circle as a whole has gone from 30 of us to over 650 worldwide and lending nearly $3 billion to small businesses.
I started taking photographs in 2004 when I got a Fujifilm FinePix S5000 for my birthday. Since then, the photography bug has hit hard and tens of thousands of photographs later I'm still learning and trying new things.
My photography is largely travel-style and landscape/architecture, with the occasional burst of motorsport when I'm able to attend events like the Goodwood Festival of Speed.
I launched a site just for my photography—adamperfect.com—but in October 2015 re-designed this site which has been my personal blog since 2005 and decided to start posting my photography here instead.
The name came when I was thinking up band names with one of my brothers (I don't have a band, it just came up). It was so silly I apparently decided to register the domain name and later use it for my personal site.
I first published this blog in 2005, writing sporadically and then relaunching in March 2010 with its first ever 'proper' design—one that took more than a couple of hours to build. I also custom-wrote a new blogging system to allow for every article to have its own style and behaviour should I so wish.
It's that home-grown system that I've built on and improved for the past 7 years, with a significant set of updates for the more photographically-minded re-design in late 2015.
Get in touch
For the more direct approach, you can email me.